Senior Employer Branding Specialist

FPT Smart Cloud (FCI) – a member of FPT Corporation, pioneers AI & Cloud solutions in Vietnam. FCI was founded with the mission to generate an immense leap in productivity and agility in business operations.

FPT Smart Cloud aims at leading the industry by focusing on building a firm technological foundation, developing diversified ecosystem products, and reaching global connectivity.

• Customized to specific needs: Providing cloud-based products and solutions customized to each industry.
• All-in-one Platform: Consolidating FPT Smart Cloud technology and diverse business solutions all in one platform. AI & Cloud services are a unified ecosystem.
• Local market leadership: Outstanding Cloud and AI technology infrastructure and platform to help local businesses grow their products and services online.
• Deliver the future: Help customers achieve business outcomes faster by integrating world-class processes and technology.

Top Benefits

Salary: competitive, paid according to ability; negotiated during the interview.

• Social insurance and health insurance according to labor laws.
• Creative, open-minded working environment that respects individuals.
• FPT Premium Care package.
• Activities and culture with FCI and FPT Corporation.
• Study support package for children of FCI union members.
• Sponsorship for related courses and certifications.
• Own a production DaaS/VDI platform end-to-end, serving thousands of virtual desktops.
• Direct influence on the FCD product roadmap, working closely with Product and customers.

Job description

• Employer Branding Strategy: Develop and implement employer branding strategies aligned with business objectives, corporate culture, and talent attraction strategies, particularly in AI, Cloud, and emerging technology fields.
• Recruitment Communication: Develop creative ideas, create, and promote recruitment communication campaigns and content across social media platforms and technology communities, ensuring a consistent and attractive employer brand image.
• Recruitment Campaigns & Lead Generation: Design and execute recruitment campaigns to increase brand awareness, attract potential candidates, and build high-quality talent pipelines for key, hard-to-fill, or high-volume hiring positions.
• Talent Community Development: Build and maintain talent communities, talent pools, and networks of potential candidates. Collaborate with the Talent Acquisition team to implement candidate nurturing, referral programs, and lead-to-candidate conversion activities.
• University Partnership & Campus Programs: Establish, develop, and maintain strategic partnerships with universities and educational institutions offering relevant academic disciplines. Design and implement long-term collaboration programs, including campus recruitment, career talks, workshops, internship programs, talent development programs, and technology competitions to strengthen employer branding, engage potential students, and build a future talent pipeline. Collaborate with technical teams to deliver mentoring activities, real-world projects, and university–industry engagement programs, particularly in AI, Cloud, and other technology fields.
• Events & Partnerships: Organize employer branding activities, career events, networking events, and partnerships with technology communities and external organizations to expand talent networks and enhance brand awareness.
• Performance & Analytics: Monitor and analyze communication and campaign performance through key metrics such as reach, engagement, leads, lead-to-applicant conversion, and sourcing effectiveness. Optimize activities based on data-driven insights.
• Stakeholder Collaboration: Work closely with Talent Acquisition, Marketing, technical teams, and hiring managers to develop technical content, communicate employer brand stories, and ensure employer branding activities are aligned with actual recruitment needs.

Job Requirements

• At least 5 years of experience in Employer Branding, Recruitment Marketing, Talent Attraction, or related fields. Experience in technology companies, product companies, or environments with highly specialized recruitment needs is preferred.
• Proven hands-on experience in developing and executing employer branding campaigns, from ideation and planning to implementation and performance measurement.
• Strong content development skills, creative thinking, and the ability to select appropriate messaging and communication channels for different target talent segments.
• Experience in implementing talent attraction campaigns, generating leads, and developing talent pools, with a good understanding of conversion optimization from brand awareness to potential candidates.
• Experience in establishing and maintaining university partnerships, as well as implementing campus recruitment, internship programs, or young talent development initiatives, is an advantage.
• Strong planning and project management skills, with the ability to manage budgets, coordinate multiple activities, and meet deadlines in a fast-paced environment with changing recruitment priorities.
• Data-driven mindset with the ability to analyze communication and recruitment metrics, evaluate campaign effectiveness, optimize performance, and recommend improvements.
• Strong communication, project management, cross-functional collaboration, and stakeholder management skills. Proactive, creative, and highly accountable.

Preferred Qualifications

• Experience in employer branding for technology talent, particularly AI/ML, Software Engineering, Data, Cloud, DevOps, or senior technology positions.
• Experience using LinkedIn, social media platforms, digital marketing, paid campaigns, or tools supporting lead generation and recruitment marketing.
• A portfolio or case studies demonstrating successful employer branding campaigns, particularly in generating leads and supporting recruitment outcomes.
• Experience in developing technology communities, organizing recruitment events, or establishing partnerships with universities and professional organizations.
• Proficiency in English for professional communication and developing employer branding content in English.